CRO
Five landing page mistakes quietly killing your conversion rate
Most underperforming landing pages fail for the same handful of reasons. Here's what we check first on every new account.
Sending paid traffic to your homepage is the single most common conversion killer we see on new accounts — visitors arrive with campaign-specific intent and land on a generic page that doesn't match it.
Other repeat offenders: forms with too many fields, no clear single call to action above the fold, and pages that aren't genuinely fast on mobile (not just 'pass a Lighthouse score' fast — actually fast).
Fixing these is usually higher-leverage than adding more ad spend to a leaking funnel.
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