We used to do a bit of everything. Now we only do what moves pipeline.
Interlinx Partnership started as a general digital marketing shop — a bit of social media management, a bit of design, a bit of ads. The ads work was what clients actually cared about, so that's what we became.
Why we went all-in on performance marketing
Early on, we ran a bit of everything for clients — social content, a few landing pages, occasional ad management. The pattern was always the same: the paid media work was what actually moved revenue, and everything else was decoration around it.
So we made a call: stop being a generalist agency and become the performance marketing partner we wished we'd had. That means Google Ads, Meta & social ads, and the lead-gen systems that turn that traffic into booked calls — nothing else.
We report on cost-per-lead and pipeline value, not reach and impressions. If a channel isn't working, we say so — even if it means telling a client to spend less with us.
How we operate
ROI-obsessed
Every recommendation gets measured against one question: does this move cost-per-lead in the right direction?
Radical transparency
You see the same dashboards we do. No black-box reporting, no vanity metrics dressed up as wins.
Built to compound
We optimise for the account you'll have in 12 months, not just this month's report.
Genuine partnership
We turn down accounts we don't think we can grow. If we take you on, we're accountable for the number.
The people behind the accounts
Small, senior, and hands-on — you work directly with the people running your campaigns, not an account manager relaying messages.
Martin Hopkins
Director
Leads strategy and client accounts across paid media and lead generation, with a focus on turning ad spend into measurable pipeline.
See what a straight-talking growth partner looks like.
One free strategy call. We'll show you where the leaks are before you spend another pound.