Professional Services — Lead Generation Systems
£2.4M tracked pipeline in 12 months
A full-funnel rebuild — ads, landing pages, and CRM handoff — gave a professional services firm a system it could finally forecast against.
£2.4M
Tracked pipeline (12mo)
+64%
Lead-to-call conversion
< 5 min
Sales follow-up time
The challenge
Paid traffic was landing on a generic homepage with a long contact form. Leads that did come through often went cold before the sales team followed up.
The strategy
- Dedicated, conversion-focused landing pages built per service line
- Form shortened and a budget-qualifying dropdown added to pre-filter enquiries
- Automated follow-up sequence triggered within 5 minutes of form submission
- Full attribution set up from ad click through to closed-won in the CRM
“For the first time we can draw a straight line from ad spend to revenue. That changed how our whole leadership team thinks about marketing budget.”
Managing Partner — Professional services firm
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